Launching a dynamic new product range for European leader, BeA Fastenings
BeA Fastenings is Europe’s largest manufacturer of collated industrial fastenings operating in 50 countries with headquarters in Germany.
A strong brand image was developed and used on bespoke packaging for the new Dynamik range of fuel cells and fasteners. The product was launched into a competitive market with co-ordinated advertising and public relations campaigns in the UK building and construction media.
The new Dynamik was an instant success, with high sales levels and on-going demand for consumables.